Marketing and Communications Lead

reDesign LLC

Full time

Boston, MA, USA

Apr 10

Marketing and Communications Lead, reDesign

POSITION DESCRIPTION | APRIL 2021

All young people thriving in equitable, learner-centered communities. That’s our vision at reDesign. In this time of great uncertainty, loss, and possibility, we are expanding our team to help accelerate our efforts and impact in support of this vision. We will share more about our social impact initiatives during the selections process

Specifically, reDesign is in the process of planning for the launch of several new, large-scale social impact initiatives, and our Marketing & Communications Lead is a critical team member who will help ensure the success of these efforts. 

Our ideal candidate is someone who can:

  • Design and implement a thought leadership and movement-building strategy in the education sector that positions reDesign to help advance inclusive, antiracist, learner-centered models. 
  • Create powerful brands and stories, practice data- and insight-driven decision-making, mobilize team members, and cultivate an engaged, multiracial, multicultural community around reDesign’s work and impact in the field.

One of our core commitments is to use reDesign as a platform to support and promote women and people of color as leaders within the field. As we grow our team and expand our impact, we are excited to find mission-driven, value-aligned, highly talented individuals who share our vision for racial and economic justice through education. reDesign strongly encourages applications from candidates of color.

reDesign’s Marketing & Communication Lead is a full-time or 80% time position with competitive benefits and a salary commensurate with experience.

CORE RESPONSIBILITIES

  • Lead reDesign’s effort to communicate its values, vision, and big ideas in the field of education by developing a communications and marketing strategy with an inclusive, multicultural, antiracist lens
  • Design and manage campaigns that engages diverse, multicultural audiences effectively
  • Lead reDesign’s brand strategy, bringing strategic coherence to our vision and voice through research, exploration, design, brand development, team coordination, and a deep understanding of audience, landscape, and opportunity 
  • Support reDesign’s growing online presence through coordinating the production and publication of engaging, brand- and mission-aligned stories for reDesign’s website, blog, e-newsletters, social media channels, and other platforms
  • Support the design, development, and management of reDesign’s website, including site architecture, content strategy, and user experience to maximize engagement with reDesign’s ideas, assets, and online marketplace
  • Manage and support reDesign’s brand and communication assets, including ensuring consistent branding and styling throughout organizational materials, both digital and print
  • Oversee the strategic use of video and animation to tell our story, expand our reach, and communicate complex ideas effectively
  • Engage in research design and implementation to gather and analyze qualitative and quantitative data on reDesign’s reputation, impact, and influence in the field
  • Assess and report on key metrics to evaluate and refine reDesign’s brand, communications, and marketing strategy and plan

QUALIFICATIONS

Knowledge, skills, and dispositions

  • Expertise in communications from a multicultural, antiracist perspective that amplifies women and members of the global majority, and employs an asset-based, efficacy-oriented approach to talking about diverse student populations
  • Proven track record of expanding an organization's reach nationally and globally, as measured by such metrics as: earned media, mailing list subscription rates, measurable growth in number of prospective clients, social media engagement data, online sales, website traffic, and other conversion and engagement key metrics 
  • In-depth understanding of research design, data collection and analysis, digital and mobile marketing practices, persuasion, and modern media, including social, key content distribution channels and search engine optimization (SEO) and search engine marketing (SEM)
  • A deeply authentic approach to making complex ideas personal, understandable, and memorable
  • A great eye for visual design and a passion for story, narrative structure, and the creative arts
  • A creative capacity to use print, video, audio and visual arts to tell a transformative story
  • A skillful understanding of data reporting and analytics
  • The courage to try things that have never been tried before
  • A highly motivated self-starter with the ability to move a project forward in a fast-paced, entrepreneurial environment; regularly seeks and integrates feedback
  • Excellent written and verbal communication skills, and ability to present to, listen to, and engage with racially, ethnically, and socioeconomically diverse communities
  • Highly creative, data-driven, and tech-savvy; proficient in Google Apps for Education, Wordpress, Canva, Hootsuite, Adobe InDesign, Photoshop, and other relevant design and publication tools
  • A deep awareness and understanding of institutional, structural, and cultural manifestations of racism and bias and their impact on minoritized communities generally, and specifically within the education system
  • Functional knowledge of competency-based education, personalized and blended learning models 
  • Outstanding interpersonal skills with high capacity to build strong interpersonal relationships, and work effectively in a virtual team environment 
  • Highly organized with the ability to meet deadlines, attend to details, and manage multiple tasks simultaneously

Professional experiences and values

  • At least five years of professional experience, including leading the communications, marketing, social media and public relations activities of a high-growth organization
  • Experience in effectively leading organizational rebranding initiatives, managing communication plans, and designing and implementing digital marketing campaigns to increase engagement, reach, and issue awareness
  • Experience managing website content and multiple social media platforms 
  • Values that align to those reflected in reDesign’s six Community Expectations
  • A deeply strengths-based approach to working with individuals of all social and cultural identities and socioeconomic backgrounds
  • A commitment to, and experience with, incorporating the perspectives of multiple communities, including communities of color, in the consideration of impacts and outcomes of a decision-making process
  • A commitment to examining and disrupting personal biases and patterns of behavior/communicating that undermine reDesign’s commitment to inclusivity, antiracism, and cultivating an affirming culture of care, trust, and connection; a learner’s mindset with an openness to feedback and collaborative efforts to ensure duty of care to colleagues, clients, vendors, etc. 
  • Commitment to helping reDesign reach its equity goals in hiring of staff and vendors

ABOUT REDESIGN

reDesign is a woman-owned and led, nationally recognized education design lab with deep pedagogical and change leadership expertise and a social justice mission. We partner with educators to build learner-centered communities for young people that support their development of competency, connectedness, and critical consciousness. Together we create designs and practices that imagine and enact transformative learning.  reDesign has served clients of all sizes, from small school teams to national networks, across the US and internationally since 2006.

One of our core commitments is to use reDesign as a platform to support and promote women and people of color as leaders within the field. As we grow our team and expand our impact, we are excited to find mission-driven, value-aligned, highly talented individuals who share our vision for racial and economic justice through education. reDesign strongly encourages applications from candidates of color.

WORK ENVIRONMENT

reDesign provides competitive compensation, an attractive benefits package, and a flexible work environment. As a 21st century organization with a virtual office, employees work in the field, from home, and in rented spaces. This position may require travel up to 40% time, once it is safe again to travel, and is available as a full-time or as an 80% part-time position.

APPLICATION PROCESS

At reDesign, we consider our application process an important opportunity for our team to get to know you, and for you to get to know us, our work, our values, and our way of being as a company. For this reason, our hiring process is a layered one, that offers multiple angles for two-way conversation and engagement. To kick off this process, please complete stage 1 (described below) and submit materials via this application form. We're really excited to hear from you.

April 5-30 | Stage 1: Submit a letter of interest and work portfolio 

Tell us about yourself, and show us your thinking, writing, and creative production skills. We’re excited to get to know you through the work you’re proud of!

  • Resume and letter of interest; please be sure to articulate in your letter of interest how you have made a quantifiable impact for organizations with which you’ve worked through your marketing and communications contributions
  • Portfolio: At least 2-3 relevant work samples; please include:
  • At least one formal writing sample that illustrates how you might take a concept, resource, service, or program from reDesign’s repertoire and communicate about it to one or more target audiences
  • At least one work sample that relates to brand management or development
  • Additional work samples are encouraged but not required
  • A 1-2 minute video excerpt introducing yourself, and the key message(s) of your candidacy. Why you? Why reDesign? (Home-made videos are just fine!)
  • Three professional references

May 1-7 | Stage 2: Self-assessment and virtual interview

This is a two-way conversation. To spice it up, we’ll share a few internal documents and work samples of our own in advance to give you a picture of the type of work we do, our team culture, and our evolving policies and practices. We recognize that you’re as eager to get to know us (for real) just as much we’re eager to get to know you. Prior to the interview, you will be invited to complete a self-assessment that reDesigners regularly complete to develop their own learning plans. You will be asked to share it in advance of the interview.

May 8 - 28 | Stage 3: Virtual case study and team panel interview

We’ll ask you to engage in a small case study in which you’ll evaluate a scenario, analyze data, and generate a set of recommendations to reDesign. Final decisions will be announced by May 25th.




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