Marketing and Campaigns Evaluation Manager
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About the job
About the job
The Department for Business, Energy and Industrial Strategy (BEIS) sits at the heart of government, building a stronger, greener future for the UK by fighting coronavirus, tackling climate change, unleashing innovation and making the UK a great place to work and do business. BEIS’ mission is supported by its multidisciplinary Communications Directorate, who use data and insight- based communications to support our audiences across the UK, enable and promote departmental policies and protect and enhance the reputation of the Department.
This is an exciting opportunity within the BEIS Communications team. Working jointly with the Department for Environment, Food and Agriculture (DEFRA), BEIS leads the Government's Build Back Greener campaign. This priority campaign supports the UK’s commitment to reach net zero greenhouse gas emissions by 2050 and build back from COVID-19 to achieve a greener, more prosperous UK.
You Will Work With Media Planning, Buying And Creative Advertising Agencies To Craft a Creative And Targeted Marketing Campaign In Order To
In this role you will support the Senior Marketing Manager in the co-ordination and delivery of campaign activity both within and outside of the Communications Directorate, managing external agency contracts, to deliver innovative and impactful communications.
build confidence in the UK’s handling of tackling climate change and protecting the environment at home and abroad;
support new and existing policies to get people and businesses to take action and support green jobs;
drive long-term behaviour change to deliver net zero by 2050, halt nature degradation, improve health and tackle climate change.
BEIS are recruiting a high performing Marketing and Campaigns Evaluation Manager to join their diverse and inclusive team. You should be able to hit the ground running as part of a hard working and high-performing team, in an exciting, fast-paced environment. In your role you will help deliver, evaluate and optimise extraordinary marketing and partnership activity to help support behaviour change for businesses and citizens across the UK. The candidate for this role will lead on campaign analytics and should therefore be proficient at using digital monitoring and web analytics platforms to evaluate and optimise campaign performance.
You will possess strong written and oral communications skills and be adept at delivering and reporting on projects to deadline and within budget. With experience of paid-for marketing and analytical metrics to evaluate activity, we expect you to be adept at developing insight and data driven strategies, using social media, and working with partners to support the delivery of campaign.
The Successful Candidate Will
Support the Senior Campaign Manager to provide communications advice to policy teams on the role for communications and campaigns in delivering their objectives. This will include working with policy teams to establish evaluation metrics and campaign return on investment (ROI).
Work as a key member of the campaign delivery team, co-ordinating activity with colleagues from across the directorate. This will include project managing specific campaign strands and supporting the Senior Campaign Manager to deliver and evaluate the wider campaign.
Work with contracted external agencies to develop media planning, buying and strategic approach for campaigns.
Support development of evaluation plans and reporting, working closely with the Insight and Evaluation team. You will understand campaign performance and work with the senior campaign manager to optimise over time and gather insight to inform future activity.
Support the development of digital reporting, working with the Insight and Evaluation and Digital team. This will include evaluation of online and digital activity via platforms such as Brandwatch and Google Analytics as part of the overall campaign evaluation. You'll be expected to gather evidence, insight and analysis to brief audiences including senior officials, Ministers and colleagues across government, including Cabinet Office.
Demonstrate sound budget management for campaigns and work closely with finance and business support colleagues to ensure financial accuracy.
Support the development of creative and digital assets for paid for media and low/ no-cost channels working with creative agencies and BEIS' Digital team.
Develop positive and productive working relationships with BEIS communication teams (including Media, Strategic Communications, External Affairs and Digital colleagues), working as a key member of the campaign delivery team.
Build positive and productive relationships with external stakeholders, partners, agencies and other government departments
To Do This Effectively You Will Need To
Have excellent written and oral communication skills.
Be an excellent team player who demonstrates a positive and collaborative approach to work.
Experience and understanding of using paid-for marketing and no-cost activity to deliver objectives.
Have project management skills with the ability to multi-task and progress a number of issues at once, using prioritisation to meet deadlines.
Understand the importance and have practical experience of monitoring and evaluating the impact of campaign activity.
Have good relationship management skills, and be able to develop and utilise networks inside and outside of BEIS to help deliver BEIS campaigns.
Have experience in data analysis, web analytics and visualisation tools e.g. Google Analytics, social media analytics, setting high standards, robust processes and building skills, knowledge and best practice across the team.
Have excellent analytical and problem-solving skills to enable you to quickly develop recommendations based on the quantitative and qualitative evidence gathered via web analytics, social listening tools, quantitative data and user feedback.
Be very comfortable working with data, from gathering and analysis through to design and presentation of reports.
An allowance of £5,050 is applicable to this role.
Basic Clearance is required for this role but applicants should be willing to undergo higher clearance if required.
This post is advertised as a Fixed Term or Loan contract for a period of 18 months.
Existing Civil Servants and applicants from accredited NDPBs are eligible to apply, but will only be considered on loan basis (Civil Servants) or secondment (accredited NDPBs). Prior agreement to be released on a loan basis must be obtained before commencing the application process. In the case of Civil Servants, the terms of the loan will be agreed between the home and host department and the Civil Servant. This includes grade on return
We'll assess you against these behaviours during the selection process:
Communicating and Influencing
Delivering at Pace
Developing Self and Others
Managing a Quality Service
Seeing the Big Picture
We'll assess you against these technical skills during the selection process:
BEIS offers a competitive mix of benefits including:
A culture of flexible working, such as job sharing, home working and compressed hours;
Automatic enrolment into the Civil Service Pension Scheme;
A minimum of 25 days of paid annual leave, increasing by 1 day per year up to a maximum of 30;
An extensive range of learning & professional development opportunities, which all staff are actively encouraged to pursue;
Access to a range of retail, travel and lifestyle employee discounts.
Things you need to know
Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.
Selection process details
This vacancy is using Success Profiles , and will assess your Behaviours, Experience and Technical skills.
As part of the application process you will be asked to complete a CV. Further details around what this will entail are listed on the application form.
Applications will be sifted on Behaviour Statements & Professional Competency Statements.
In the event of a large number of applicants, applications may be sifted on the lead behaviour, Communicating and Influencing.
Those invited to interview will be asked to deliver a short presentation as part of the interview process, further information will be provided nearer the time.
Expected Timeline subject to change
Week of Sift: 07 June 2021
Week of Interviews: 14 June 2021
Interview Location: MS Teams
Candidates are asked to note the above timetable, exercising flexibility through the recruitment and selection process.
If person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes.
If you need a change to be made so that you can make your application, you should:
Contact Government Recruitment Service via email@example.com as soon as possible before the closing date to discuss your needs.
Complete the “Assistance required” section in the “Additional requirements” page of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional.
If you are experiencing accessibility problems with any attachments on this advert, please contact the email address in the 'Contact point for applicants' section.
If successful and transferring from another Government Department a criminal record check may be carried out.
Any move to the Department for Business, Energy and Industrial Strategy from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk
A reserve list will be held for a period of 12 months from which further appointments can be made.
Please note terms and conditions are attached. Please take time to read the document to determine how these may affect you.
BEIS does not normally offer full home working (i.e. working at home); but we do offer a variety of flexible working options (including occasionally working from home).
Please note that BEIS does not hold a licence to sponsor visa applications.
BEIS wants to be accessible for all, and this includes offering assistance to attend interviews. The offer is targeted toward those from a lower socio-economic background, or who struggle to cover the cost of attending an interview. Please see the attached guidance document at the bottom of this Civil Service Jobs advert. Embedded in the document on page 5, are 2 documents that must be completed and returned to the email addresses listed on the forms to claim an expenses payment. If you have any issues accessing these documents please contact us at firstname.lastname@example.org
In order to process applications without delay, we will be sending a Criminal Record Check to Disclosure and Barring Service on your behalf. However, we recognise in exceptional circumstances some candidates will want to send their completed forms directly. If you will be doing this, please advise Government Recruitment Service of your intention by emailing Pre-Employment.Checks@cabinetoffice.gov.uk stating the job reference number in the subject heading.
Applicants who are successful at interview will be, as part of pre-employment screening, subject to a check on the Internal Fraud Database (IFD). This check will provide information about employees who have been dismissed for fraud or dishonesty offences. This check also applies to employees who resign or otherwise leave before being dismissed for fraud or dishonesty had their employment continued. Any applicant’s details held on the IFD will be refused employment.
A candidate is not eligible to apply for a role within the Civil Service if the application is made within a 5 year period following a dismissal for carrying out internal fraud against government.
New entrants are expected to join on the minimum of the pay band.
Feedback will only be provided if you attend an interview or assessment.
This job is broadly open to the following groups:
nationals of Commonwealth countries who have the right to work in the UK
nationals of the Republic of Ireland
nationals from the EU, EEA or Switzerland with (or eligible for) status under the European Union Settlement Scheme (EUSS)
relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Further information on nationality requirements
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
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