Assistant Director of Communications, Racial Justice Center
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SEIU (Service Employees International Union)
JOB TITLE: Asst. Dir. of Communications, RJC
GRADE: MGT F, Annual Salary $120,449
LOCATION: Washington, DC (HQ)
ORGANIZATIONAL OVERVIEW: The 2 million members united in the Service Employees International Union (SEIU) are at the forefront of a movement to build power for working people and empower all workers to form unions, no matter what job they do. SEIU members are from every walk of life, every political party, every background, every faith. They come from communities with their own stories and strengths, and that makes the Union all the more powerful because there’s strength in numbers. SEIU members work across the healthcare spectrum providing high quality care and services. They are the workers who keep our nation’s airports running and make sure landmark buildings are clean and secure. They provide essential public services and give a foundation of learning to our youngest and brightest. SEIU members believe in and are fighting for a Just Society where all workers are valued and all people respected—no matter where they come from or what color they are; where all families and communities can thrive; and where we leave a better and more equitable world for generations to come.
PURPOSE: This Assistant Director will be responsible for the aligning and execution of strategic communications with national organizing initiatives providing overall leadership on internal and external communications in order to support our commitment to achieving racial justice. This position coordinates our union’s racial justice communications strategies to drive an anti-racist agenda and become an anti-racist organization.
PRIMARY RESPONSIBILITIES: (Any one position may not include all of the specific duties and responsibilities listed. Examples provide a general summary of the work required and should not be treated as a total and complete list of expected duties to be performed by employees in the classification.)
Overall SEIU Communications:
- As a part of SEIU’s communications lead management team, help promote the application of a racial justice practices and tools to SEIU’s communications strategy and align it with the union’s commitment to racial justice;
- Coordinates crisis communications around racial justice, including rapid response to incidents and events;
- Direct the production of original communications and edit materials written by others;
- Direct the implementation of a broad, inclusive narrative that elevates the stories of marginalized communities through media engagement, messaging, and digital platforms;
- Coordinate with other Assistant Directors to develop and deliver production and distribution strategies for campaign communications and media materials;
- Direct outreach to national and local news media;
- Direct strategies and activities to improve the public image and visibility of the labor movement, and SEIU, and to maintain effective relations with national and local media;
- Provide senior level counsel and communications support with Immigration campaign ensuring strategic alignment of messaging and program execution between Racial Justice and Immigration justice and programs;
Racial Justice Center Communications:
- Direct the Racial Justice Center’s internal and external communications strategy, implementation, message, and print and digital materials;
- Serve as a racial justice communications subject area expert for the division, campaigns, and locals;
- Advance communications policies and campaigns that center and protect those most vulnerable to anti-Black and structural racism and seek to invest in groundbreaking and innovative communications approaches to uplifting communities of color;
- Direct message research, development and implementation to highlight the inextricable link between racial and economic justice;
- Collaborate with other teams on the management and planning of communications efforts and support any number of shared projects in order to advance SEIU’s racial justice policy agenda;
- Direct the identification and execution of long- and short-term communications objectives for the Racial Justice Center;
- Direct the development and delivery of racial justice communications, media support, and capacity building for local unions, campaigns, divisions, and leadership;
- Support internal and cross-sector movement building;
- Direct development and delivery of racial justice communications and media training to international union, local union leaders, staff, and members;
- Author and edit remarks, editorials, speeches, public statements, and scripts on behalf of members and leadership to incorporate racial justice messaging;
- Serve as key Racial Justice Center communications contact for campaign leadership, local leaders, local staff, allies, and partners;
- Manage the communications components of the Racial Justice Center’s member education and engagement program that builds racial and economic justice through popular education, direct action, and worker-owned alternatives;
- Attend and present at racial justice conferences and other racial justice networking events relative to the union’s mission and communications industry.
Management and Administration:
- Assist in the management of Racial Justice Center’s communications, including planning, budgeting, hiring, and project management, and coordinates with divisions, departments, and regions on racial justice issues and priorities;
- Serve as surrogate for the Deputy Director of Communications and the Racial Justice Center Director in a wide variety of settings;
- Supervise the work of campaign communications managers, staff, and consultants, if applicable;
- Performs other duties as required to assist the SEIU’s international communications department and the Racial Justice Center.
CONTACTS: Interfaces with high level organizational and external contacts, including SEIU officers, division leadership, International senior staff, project and program managers, field, political, and organizing directors, local union officers, and staff; external: news media, politicians, government officials, partners, and allies; vendors: design and production companies, consultants, pollsters, freelancers, video and multimedia producers, advertising agencies.
DIRECTION AND DECISION MAKING: This position is matrixed between the SEIU Communications Department and the Racial Justice Center. The position will report directly to the National Deputy Director for Communications and liaison to the Racial Justice Center Director Must have demonstrated ability to manage own work and work of others without supervision. Must use a high level of judgment and discretion in resolving problems within the Communications Department, the division, and throughout SEIU. Must maintain the highest level of confidentiality in handling SEIU affairs.
EDUCATION AND EXPERIENCE: Bachelor's Degree in communications-related field preferred. Five-to-seven years of experience in communications or related work, including at least five years managing strategy, planning, and program development, equity, or a combination of education and experience that would provide for the following knowledge, skills and abilities:
- Experience working within a racial justice and racial equity framework;
- Experience developing and implementing strategy on a wide range of campaigns, including organizing, contract, political, and legislative, as well as experience working with community allies;
- Thorough and extensive knowledge of media relations strategies;
- Thorough knowledge of labor unions and or other advocacy organizations;
- Thorough knowledge of electronic and print media systems;
- Knowledge of advertising techniques and familiarity with all aspects of literature, audiovisual, and online production process required;
- Excellent writing, verbal, and analytical skills;
- Demonstrated ability to manage effective relationships with union leaders and staff, news media and allied organizations;
- Skill in the use of personal computer including Microsoft Office Suite.
Preferred Experience with the Following:
- Building Multi-racial Solidarity;
- Race Class Narrative;
- Racial Justice;
- Immigrant Justice;
- Community Organizing, and/or organizational development.
PHYSICAL REQUIREMENTS: Work is generally performed in an office setting, but job may require work in the field or in other settings to perform the tasks required to complete assignments. Must be available for frequent travel with overnight stays. Long and irregular hours.
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